Calorie Counting To Lose Weight : Nike's Marketing Strategy - Nike's marketing strategy rested fully upon a brand image that's favourable and has evolved into a superb multinational enterprise over timehe favourable brand image has been kept afloat due to the strong association with the Nike's logo that's quite special and the slogan "Just Do It" which has been used in advertisement for really some timehe company has been known to invest heavily in advertisements and brand promotion (Fill C, 2005 p4)usiness SegmentationMost of the consumers of Nike's products are significantly sportsmenhis is so considering that of the utility that comes with the productsn athlete is more likely to go a sports shoe designed and businessed by Nike more than a person who detests sporting and exercisesike targets these consumers by agreements between Nike and athletic teams, college's athletic teams1 etc for product sponsorship and eventual promotion to the members of these teamsn this way, Nike is able to reach and efairly a wide num ... [Read More @ Calorie Counting To Lose Weight]
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